Consumer Spending Analysis

Understanding visitor spending patterns is critical for Nashville businesses preparing for Super Bowl week. Based on comprehensive analysis of consumer data from the last 5 Super Bowls, we've mapped where money flows — and where Nashville businesses can position themselves for maximum capture.

Average Per-Visitor Spending (3-day stay)

• Accommodation: Contact for pricing(42% of total spend)
• Food & Beverage: Contact for pricing(18% of total spend)
• Entertainment & Nightlife: Contact for pricing(12% of total spend)
• Transportation: Contact for pricing(9% of total spend)
• Shopping & Retail: Contact for pricing(8% of total spend)
• Tickets & Events: Contact for pricing (varies widely)
• Miscellaneous: Contact for pricing(tips, parking, services)

Corporate/VIP Visitors (30% of visitors, 60% of spend)

Average total spend: Contact for pricingHighest spending on accommodation, private dining, luxury transportation, and VIP experiences. Decision-making often centralized through corporate event planners — B2B marketing critical.

Fan Visitors (55% of visitors, 30% of spend)

Average total spend: Contact for pricingHighest spending on food, beverages, entertainment, and merchandise. Price-sensitive but willing to pay premiums for unique experiences.

Media/Industry (15% of visitors, 10% of spend)

Average total spend: Contact for pricingExtended stays (5-10 days), concentrated spending on accommodation and dining, tend toward mid-range options.

Download Full Spending Analysis