Phoenix — Super Bowl LVII (2023)

Super Bowl LVII in Glendale, Arizona (February 12, 2023) generated an estimated Contact for pricing in total economic impact for the Phoenix metropolitan area. The Kansas City Chiefs' victory over the Philadelphia Eagles drew massive national attention and record-breaking viewership of 113.1 million viewers.

• Total Economic Impact: Contact for pricing (Arizona Super Bowl Host Committee)
• Attendance: 67,827 (State Farm Stadium)
• Hotel Occupancy: 97.1% across greater Phoenix
• Average Daily Rate: Contact for pricing(vs. Contact for pricingnormal February)
• Super Bowl Experience Attendance: 1M+ visitors over 9 days
• Economic Activity Radius: 60+ miles from stadium

What Phoenix Did Well

• Distributed events across the metro (Scottsdale, Tempe, Phoenix, Glendale)
• Created dedicated Super Bowl Experience at Phoenix Convention Center
• Leveraged perfect winter weather for outdoor activations
• Strong volunteer program (10,000+ volunteers recruited and trained)

Challenges Nashville Should Address

• Stadium location: State Farm Stadium is 20 miles from downtown Phoenix — Nashville's downtown stadium solves this
• Infrastructure strain: Arizona's highway system struggled with concentrated traffic
• Cost: Hotel prices triggered public backlash — Nashville should communicate value clearly

Nashville's downtown stadium and walkable entertainment district give it a structural advantage over Phoenix's suburban stadium model. Nashville should study Phoenix's volunteer program and distributed event strategy while leveraging its superior urban layout.

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